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Market Scope®
The Desktop Guide to Supermarket Share
Vertical Markets Served: Consumer Packaged Goods (CPG) Manufacturers (Food & Non-Food), Marketing & Promotion Agencies, Investment Firms, Retailers
Channel Coverage: Retail Share for Supermarket Chains and Suppliers
Market Scope provides the most accurate supermarket retail share information available in print. View the latest market share information for all 52 ACNielsen Scantrack® markets, all 64 IRI InfoScan® markets, 49 Trade Dimensions markets, 205 DMA®s and the top 100 CBSAs. Respected and quoted by publications like The Wall Street Journal®, Business Week, The New York Times and the Chicago Tribune, Market Scope remains the one and only source of reliable data on supermarket share. Our research experts work year-round to compile and continuously verify dozens of facts including ACV, square footage of selling area and number of checkouts for each and every one of the over 34,000 supermarkets in the U.S. So deeply detailed, we print a mid-year update in August.
Frequently Asked Questions
When is it published? - Published in February with Mid-Year Update in August.
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How is Market Scope better than other directories? - We can't speak for anyone else's research, but we can tell you that our directories have an excellent reputation for accuracy and usefulness. Each year we update each profile through direct company contact, and throughout the year we track the industry through the Internet, trade journals and other sources. We have built our reputation on the high quality of our data and we work hard to maintain that reputation.
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Is Market Scope available on CD? - Yes, Market Scope is now available electronically. The CD allows you to export information into Microsoft ExcelTM (or other spreadsheet software) for analysis purposes, and includes data for all 358 CBSAs (beyond the top 100 available in the book), plus market share data for all 48 US contiguous states and the District of Columbia. Free demo disks are available, or you can download the demo from our website in the Downloads section of TradeDimensions.com. For more information on this product, please call Tracey Jason at (203) 222-5715.
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Can I use Market Scope with the Marketing Guidebook? - Yes, now that Market Scope presents its data by Marketing Guidebook definition, both resources can be used to gain a more complete understanding of a given market or company. Some figures may be slightly different, since they are created at different points in the year (the data in Marketing Guidebook comes from a report generated in June, the data in market Scope from a report run in November).
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Where does the information for Market Scope come from? - All data is pulled from the Trade Dimensions Retail Site Database of individual store locations. This information is then configured to match the markets defined by ACNielsen Scantrack®, DMA®, IRI InfoScan®, and CBSA, as well as Trade Dimensions markets.
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What happened to the Category Sales Volume? - The Desktop Guide to Category Sales (Vol. 2) has been discontinued. For more information on where to purchase the same type of category sales data, contact Progressive Grocer at (646) 654-4500.
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Related Products
Trade Dimensions publishes a complete line of directories on retailers that carry the products of consumer package goods companies. Boost your sales by taking full advantage of all the markets available to you. In addition to Market Scope, you might be interested in one or more of the following:
Marketing Guidebook
Progressive Grocer's Marketing Guidebook is known simply as the "Blue Book" of the supermarket industry. The Comprehensive Source for Grocery, Drug and Mass Merchant Insights lists 1,000 highly detailed profiles including supermarket chains, drug stores, dollar stores, supercenters, wholesale clubs, mass merchandisers, category killers and wholesalers in the U.S., Canada and Puerto Rico plus nearly 400 non-food distributors and candy/tobacco/media distributors. Detailed profiles provide you with all the information you need to sell or market your product including the names of over 15,000 executives ranging from Presidents and CEOs to Category Managers, Buyers, and Merchandisers.
Directory of Convenience Stores
The single most complete and accurate guide dedicated solely to sales and marketing information on the leading convenience store chains. What the Marketing Guidebook does for supermarkets is what this volume does for C-Stores. Profiles of nearly 1,500 convenience store chains in the U.S., Canada and Puerto Rico, over 400 convenience store suppliers and 7,300 key contacts.
Key Account Profiles
Key Account Profiles track the top retailers targeted for sales by small- and medium-sized manufacturers. This key information on the country’s top 40 chains (Wal-Mart, Kroger, Target, Walgreen Company, Costco, CVS, SUPERVALU, Safeway, Ahold USA, and more) includes everything from “Just the Facts” to in-depth analysis from the highly regarded Trade Dimensions editorial staff. Insight includes: advertising/marketing/branding, consumers, competition and technology.
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