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Key Account Profiles
Vertical Markets Served: Consumer Packaged Goods (CPG) Manufacturers (Food & Non-Food), Suppliers of Retail Products & Services, Marketing & Promotion Agencies, Importers & Exporters, Food-Related Associations, Retailers
Channel Coverage: The top 40 retail accounts for Consumer Goods
Key Account Profiles are the latest retail intelligence product brought to you by Trade Dimensions. Updated quarterly and packed with exclusive information and insights from Trade Dimensions and several other world-class companies in the ACNielsen family, no other research company can provide you with the insights into a key account’s hierarchical structure, buying offices, merchandising strategy, consumer shopping behavior, technology implementations and more.
Use these insights to keep your teams up-to-date on the accounts that mean the most to your bottom line. Armed with this detailed information, you’ll elevate your knowledge of account categories, grab more shelf space, and sell more units. Don’t go into that next sales presentation with bad intelligence, and a vague notion of what will impress. Have confidence in your message and your pitch with the latest Key Account Profile — delivered straight to your inbox from Trade Dimensions.
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EXCLUSIVE editorial insights on the account’s technology, advertising, branding and distribution strategies from the experts at Trade Dimensions |
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EXCLUSIVE operations and supplier hierarchies from the TDLinx Channel Database |
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EXCLUSIVE Account Shopper insights and a list of the top ten competitors by account from ACNielsen Homescan & Spectra |
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Color-coded market share charts for all 52 ACNielsen SCANTRACK® markets |
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Sales sheet with buying information, merchandise lines purchased, lists of in-store programs/services, brands and types of private label offerings, and types of advertising and point-of purchase merchandising materials utilized |
Frequently Asked Questions
What key accounts are currently available in this format?? - We currently produce Key Account profiles for the top 40 fast-moving consumer goods (FMCG) retailers in the US including: Ahold USA Inc., Albertsons LLC, Aldi, BJs Wholesale Club, Inc., Costco Wholesale Corp., CVS Corporation, Delhaize America Inc., Dollar General Corporation, H.E. Butt Grocery Company, The Kroger Co., Meijer, Inc., Publix Super Markets, Inc., Rite Aid Corporation, Safeway Inc., Sears Holdings Corporation, 7-Eleven, Inc., SUPERVALU INC., Target Corp., Walgreen Company, Wal-Mart Stores, Inc.
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How up to date is the information? - All Key Account Profiles are updated quarterly at minimum. This includes updated market shares and store counts as well as a re-examination of all strategies. At times, a profile may be updated more frequently due to major changes in the account's dynamics related to events such as an acquisition or divestiture.
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What is the cost of a Key Account Profile - Any single Key Account Profile sells for $345. Discount pricing is available to companies wishing to purchase five or more profiles. Additionally, Trade Dimensions plans to complete additional accounts early in 2008 and will offer corporate subscriptions to the entire library on an on-demand basis for one low subscription price.
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Related Products
Trade Dimensions publishes a complete line of directories on retailers that carry the products of consumer package goods companies. Boost your sales by taking full advantage of all the markets available to you. In addition to High Volume Retailers, you might be interested in one or more of the following:
Marketing Guidebook
Progressive Grocer's Marketing Guidebook is known simply as the "Blue Book" of the supermarket industry. The current edition lists over 1,000 supermarket chains and wholesalers in the U.S., Canada and Puerto Rico plus over 400 specialty distributors. Detailed profiles provide you with all the information you need to sell or market your product to supermarkets including the names of over 17,000 executives ranging from Presidents and CEOs to Category Managers, Buyers, and Merchandisers.
High Volume Retailers
The Alternate Channel Sourcebook dedicated exclusively to chains which operate over 90,000 fast-turn, high-volume retail stores in a range of trade classes. Supercenters and wholesale clubs, discount stores, dollar stores, drug stores, department stores, military buying centers and even the major category killers/specialty retailers -- you'll find them all in this directory. Over 600 company profiles including store types and areas of operation, with the names and titles of over 4,500 top executives.
Directory of Convenience Stores
The single most complete and accurate guide dedicated solely to sales and marketing information on the top convenience store chains. What the Marketing Guidebook does for supermarkets is what this volume does for C-Stores. Profiles of nearly 1,500 convenience store chains in the U.S. and Canada including over 5,500 key contacts.
Market Scope
Supermarket counts and the most accurate retail market share data available anywhere, at any price. Only Trade Dimensions can produce supermarket share using store information from our one-of-a-kind database of every supermarket in the U.S. View the latest share information by market for all 52 ACNielsen SCANTRACK® markets, all 64 IRI InfoScan® markets, 205 DMAs, the top 100 MSAs and all 48 contiguous Marketing Guidebook markets. Market Scope's Mid-Year Update keeps you atop the dramatic changes that occur in six months. Manufacturers, finance and investment companies, advertising agencies and researchers all rely on Market Scope as the definitive guide to supermarket market share. Don't settle for "guesstimates" or chamber of commerce numbers -- get the real answers from Market Scope!
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