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Convenience Store Directory
The Book of C-Store Market Facts
Vertical Markets Served: Consumer Packaged Goods (CPG) Manufacturers (Food & Non-Food), Suppliers of Retail Products & Services, Marketing & Promotion Agencies, Importers & Exporters, Food-Related Associations, Retailers
Channel Coverage: Convenience Stores
The Directory of Convenience Stores is the most comprehensive and reliable source focused solely on this multi-billion dollar industry. It contains approximately 1,600 profiles including headquarters and regional buying office locations of convenience store operators throughout the United States, Canada and Puerto Rico, and over 400 convenience store wholesalers. Designed to help you achieve greater sales, all 650+ pages are filled with intelligence drawn directly from the Trade Dimensions Retail Site Database of 146,000 C-Stores.
Frequently Asked Questions
When is it published? - Published in June and the CD version is released in July.
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What criteria are needed to be included in the directory/what defines a convenience store? - The Directory of Convenience Stores includes any convenience store that operates four or more convenience store locations in the U.S., Canada and Puerto Rico. These cannot include gas-only locations, although these locations will be noted. A convenience store includes small format stores, between 500 and 3,000+ square feet and 500 and 1,500 SKUs, and meet the following criteria:
- The store must be operating more than or at least 13 hours a day, and
- The store must have at least one checkout, and
- The store must carry a limited selection of grocery items including at least two of the following: toilet paper, soap, baby products, pet foods, breakfast cereal, tuna fish, toothpaste, ketchup, and canned goods
Additionally, wholesalers generating a majority of their revenue from supplying convenience stores are also included.
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How many convenience stores are there in the U.S./How many does this directory cover? - There are approximately 146,000 convenience stores in the U.S. Our directory covers approximately 80,000 of those locations. The remaining 66,000 are “mom & pop” locations, considered less significant players by industry standards, and are usually sold into via wholesaler channels rather than directly.
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How is the Directory of Convenience Stores better than other directories? - We can't speak for anyone else's research, but we can tell you that our directories have an excellent reputation for accuracy and usefulness. Each year we update each profile through direct company contact, and throughout the year we track the industry through the Internet, trade journals and other sources. We have built our reputation on the high quality of our data and we work hard to maintain that reputation.
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How up to date is the information/Do I really need to purchase a new directory every year? - We update every profile each year through direct contact with the company, trade journals and other sources. However, although our information is extremely up to date, the convenience industry changes daily. Mergers & acquisitions, companies filing for Chapter 11 and executive changes are every day occurrences, which is why a new directory is mandatory to stay ahead of the game.
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Is it available on CD? - There is an electronic version of the directory on CD; it adds significant contact management capabilities beyond simply presenting the printed information on your computer screen. Download the demo and see how much more efficient you can be! CDs are licensed for a single user only and are non-returnable. Additional use licenses are available for $300 each.
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What's the difference between the CD and the book? - The CD allows you to do more than the book does. With the CD you are able to do various searches by location, number of stores, etc. With the CD you are also able to export information to create mailing labels and perform mail merges as well as export company data to perform your own analyses.
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Related Products
Trade Dimensions publishes a complete line of directories on retailers that carry the products of consumer package goods companies. Boost your sales by taking full advantage of all the markets available to you. In addition to the Directory of Convenience Stores, you might be interested in one or more of the following:
Key Account Profiles
Key Account Profiles track the top retailers targeted for sales by small- and medium-sized manufacturers. This key information on the country’s top 40 chains (Wal-Mart, Kroger, Target, Walgreen Company, Costco, CVS, SUPERVALU, Safeway, Ahold USA, and more) includes everything from “Just the Facts” to in-depth analysis from the highly regarded Trade Dimensions editorial staff. Insight includes: advertising/marketing/branding, consumers, competition and technology.
Marketing Guidebook
Progressive Grocer's Marketing Guidebook is known simply as the "Blue Book" of the supermarket industry. The Comprehensive Source for Grocery, Drug and Mass Merchant Insights lists 1,000 highly detailed profiles including supermarket chains, drug stores, dollar stores, supercenters, wholesale clubs, mass merchandisers and wholesalers in the U.S., Canada and Puerto Rico plus over 500 non-food distributors and candy/tobacco/media distributors. Detailed profiles provide you with all the information you need to sell or market your product including the names of nearly 20,000 executives ranging from Presidents and CEOs to Category Managers, Buyers, and Merchandisers.
Market Scope
Supermarket counts and the most accurate retail market share data available anywhere, at any price. Only Trade Dimensions can produce supermarket share using store information from our one-of-a-kind database of every supermarket in the U.S. View the latest share information by market for all 52 ACNielsen SCANTRACK® markets, all 64 IRI InfoScan® markets, 205 DMAs®, the top 100 CBSAs and all 48 contiguous Marketing Guidebook markets. Market Scope's Mid-Year Update keeps you atop the dramatic changes that occur in six months. Manufacturers, finance and investment companies, advertising agencies and researchers all rely on Market Scope as the definitive guide to supermarket market share. Don't settle for "guesstimates" -- get the real answers from Market Scope!
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